Episode 523: February 28, 2015

Lots to talk about this week, with news from all over the world! Bruichladdich’s Jim McEwan joins us on WhiskyCast In-Depth to talk about the world’s peatiest whisky ever — his Octomore 6.3 with a phenol level of 258ppm! We’ll also hear about new whiskies from Tomatin, Duncan Taylor, Midleton, and Whistlepig, along with the latest on Teeling Whiskey’s new Dublin distillery that could be ready to make whiskey by St. Patrick’s Day, and we’ll look at the Bourbon boom with Beam Suntory’s chief of marketing and sales for Whiskies and Cognacs, Chris Bauder. 

[whisky-audio src=”http://whiskycast.com/files/WhiskyCast_20150228.mp3″]
Links: Bruichladdich | Highlander Inn | World Whiskies Awards | Balcones Distilling | Sons of Liberty Distilling | Scotch Whisky Association | Brenne | Cù Bòcan | Black Bull | WhistlePig | Teeling Whiskey | Single Pot Stills of Midleton | Beam Suntory | Johnnie Walker | Gordon & MacPhail

Mark Gillespie

I'm the host and executive producer of WhiskyCast.

Comments 3

  • Ed VargasMarch 3, 2015 at 12:06 pm

    Mark on the recent label change in regards to the TTB’s requirement for state of distillation but Dave indicated that there were 3 labeling changes and it is only recently that the TTB has been getting pressure on compliance issues. Especially, with the round of law suits against deceptive labelings getting filed. So while I applaud Whistle Pig for “coming clean” they were not very transparent early on and have a long way to go repair their image, at least with me.

    It is good to see Dave out front now talking about the whiskies. He is a better interview and a likable guy that is wise marketing decision. However, I will always approach this brand suspicion. That being said with their own whiskies being contract produced with their ingredients and the fact that many of those will be aged at this point one year or less I will be interested to see if age statements go away and the “Straight” designation is used on their bottles. This skeptic will be keeping a watchful eye but as always I’ll keep the palate open……. Ed

  • Ed VargasMarch 3, 2015 at 9:45 am

    Just listened to WhiskyCast and Pickerall was on it. All I have to say is that his interview is revisionist history to rationalize Raj’s marketing. He says that Beam-Suntory (B/S) was the only place that had a 100% Rye when they started WP. BS because MGP had plenty of stocks and make the same if not similar rye. in fact MGP is the one that they are using now. Furthermore, if his version of history is correct why did they not order their still back pre 2009/2010. Especially since Raj has owned and renamed the farm Whistle Pig back in 2006. The wait list at Vendome is not that long. The “New Story” is just another line of markering BS. Why not just say we wanted a brand and saw that B/S was sitting on a lot of Alberta rye that was not being sold as a separate expression and thought it was an excellent expression of the whiskies that we hope to release, when we can afford to distill, rack and age our own. Its not like WP will be releasing a 10yr rye that they distilled or aged anytime soon.

    The fact that they gloss over the fact that you need to age whisky 10 years to match what Alberta had in barrels is insulting. Sourcing whisky was always part of their launch plan, and there is nothing wrong with that Smooth Ambler and Willett have done this seamlessly. However, Whistle Pig just keeps falling all over themselves. Just tell us a straight story and sell honest whisky.

    As a last note Chuck Cowdery and other have had long articles on the lack of enforcement from the TTB on labeling. So this “New Story” about the government making them change their label seems to be, in fact, just that a story.

    • Mark GillespieMarch 3, 2015 at 11:39 am

      Thanks for your comments, Ed. I have reported that the TTB is going back through previously approved labels and requesting changes to bring them into full compliance with federal regulations, and it’s quite likely that this could have happened with WhistlePig.

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