Diageo Releases Second Edition in Johnnie Walker Explorers’ Club Series

Johnnie Walker Explorers' Club: The Gold RouteMarch 7, 2013 – The second edition in the Johnnie Walker Explorers’ Club series of travel retail releases is now available worldwide. “The Gold Route” joins “The Spice Road”, which was launched in November.

The Gold Route (not to be confused with Gold Label or Gold Label Reserve) was inspired by voyages taken by the Walker family and its agents through Central and South America, with a blend emphasizing tropical fruit flavors in balance with the traditional Johnnie Walker smokiness. It will be available in 1-liter bottles (40% ABV) at a suggested price of $95.

The third and final release in the Explorers’ Club Series, “The Royal Route”, will be available this summer.

Links: Johnnie Walker

Mark Gillespie

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