Beam Sells “Value” Whisky & Vodka Brands for $65 Million

Beam has agreed to sell several of its minor Canadian whisky and vodka brands to St. Louis-based Luxco, for $65 million.  Beam intends to focus on its premium spirits brands and several brands recently acquired since the breakup of Fortune Brands into three separate companies a year ago.

The deal includes the Lord Calvert and Canada House Canadian whisky brands, along with the Bellows blended whiskey and Bourbon lines. The Calvert and Bellows names are also used on gin, vodka, and other spirits.  Beam will continue to produce and bottle the brands through the end of 2012.

Luxco’s brands include Rebel Yell Bourbon Whiskey.

Mark Gillespie

I'm the host and executive producer of WhiskyCast.

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